Five Affordable Marketing Tips For A Beaver Creek Motel

By Gary Price


When you go into business, you are advised to pick a field where you can use your expertise, without ignoring your passion. However, for your business to take off and make profits, you also have to incorporate some management skills. As an hotelier, you need more than good food and comfortable beds to stay in business. You may also need some affordable marketing tips for your Beaver Creek Motel to ensure that you keep luring people to your establishment.

If you are planning to recruit someone to manage your advertising, then ensure you get an expert. This person might be a bit expensive, but the results will be worth it. Make sure that the individual has worked with other hotels. This way, you can be confident that the advice they offer you is based on their experience. Getting an outsider will also be beneficial because their opinions will not be biased.

You need to make sure that you are actively involved in the planning part. This will include identifying your market and the unique aspects of your hotel. By accurately matching these two elements, you will be able to develop and realistic and a workable strategic marketing plan.

Any serious hotelier knows that they require a working website. This should give detailed information about your hotel, accompanied by recent photos. Once you have gotten over the initial hurdle of setting up the website, you will need to ensure that there is someone to update it as often as possible. This will ensure anyone looking at it gets real time information.

An active social media presence is another thing in which you should invest. Opening most social media accounts will not cost you anything, and with a good internet connection, you can post as many messages and photos as you like. The more entertaining and informative your posts are, the more friends or followers you will get. Using social media will ensure that you can reach people all over the world. To properly manage these sites, you should hire someone to monitor and update them.

In most cases, the people bringing your suppliers and most of your workforce will be local, and therefore, you should also involve them in your marketing strategy. When you buy meat or flowers from a local shop, you will find that they will be willing to hand out your brochures or business cards. Additionally, they can also benefit from the influx of guests in the area.

You may notice that some guests will keep showing up, whether they want to spend the night or just to dine. You should also consider using these people for advertising. By offering rewards for their loyalty, you will gain referrals. Additionally, if a customer had a great experience at your establishment, they are likely to post a positive review online, or to give a recommendation to they someone know.

A guest will come back to your establishment if there is something unique about it. It could be simple things like your cuisine or even your service. Therefore, even while you may be busy drumming up business, you need to ensure that every complaint, from both the staff and your guests, whether big or small is taken seriously.




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