If you're just starting a new business or want to promote your creative talents, you may decide to save money and create your own online site. There is software available to help you do it. Unless you are an experienced designer however, you may spend time, money, and a lot of effort and still not get the results you want. It probably isn't the business or talent that is lacking. It's more likely that you have fallen into some common traps that make website design Tucson AZ entrepreneurs attempt less than successful.
It's tempting to try out all the bells and whistles your new software package advertises. It may look great to you, even though it takes a lifetime to load. Potential users won't be so impressed. They will abandon your site without ever laying eyes on your cool graphics if it takes more than a few seconds to pull up. The solution is to give up some of the graphics in favor of speed. The efficiency of your site should be a key element in its design.
Cluttering your site because you have so much to say and show will backfire on you. If there is too much on your page, the user can't focus on anything. It's confusing and non-productive. Users overwhelmingly prefer ease of use and informative content over flashy graphics. Keeping it simple is the solution. Leave plenty of white space between text blocks.
Large blocks of solid text are an invitation to the user to move on. You may want potential customers and clients to know everything about your product or service, but spewing it out in a huge block of text is not the way to do it. Users want information to be easy to find. They won't hunt through your text to find the one thing they want.
The simple solution to this mistake is to break the text up into manageable paragraphs. You can do this by using pictures and headlines. Headlines should be in a large font, preferably in a second color. Most users are visual. They respond to color and photos.
It may not make much sense, but you have to tell the user what you want them to do. Your call to action has to be clear, consistent, and concise. People make a mistake when they bury it in the text or have conflicting instructions for the user. The solution is to make the call to action dominant on the page, and make it easy for the user to comply.
Everybody has gone to a site at one time or another to find something that looks like it was created on one of the earliest computers on the market. This makes most people suspicious of the business. They believe that the site is probably representative of the product or service being offered. If you've afraid you are guilty of this, you have to change.
Your website will make a huge difference to your bottom line. You may think the design doesn't matter if the product or service is compelling. That idea has been proven wrong thousands of times over.
It's tempting to try out all the bells and whistles your new software package advertises. It may look great to you, even though it takes a lifetime to load. Potential users won't be so impressed. They will abandon your site without ever laying eyes on your cool graphics if it takes more than a few seconds to pull up. The solution is to give up some of the graphics in favor of speed. The efficiency of your site should be a key element in its design.
Cluttering your site because you have so much to say and show will backfire on you. If there is too much on your page, the user can't focus on anything. It's confusing and non-productive. Users overwhelmingly prefer ease of use and informative content over flashy graphics. Keeping it simple is the solution. Leave plenty of white space between text blocks.
Large blocks of solid text are an invitation to the user to move on. You may want potential customers and clients to know everything about your product or service, but spewing it out in a huge block of text is not the way to do it. Users want information to be easy to find. They won't hunt through your text to find the one thing they want.
The simple solution to this mistake is to break the text up into manageable paragraphs. You can do this by using pictures and headlines. Headlines should be in a large font, preferably in a second color. Most users are visual. They respond to color and photos.
It may not make much sense, but you have to tell the user what you want them to do. Your call to action has to be clear, consistent, and concise. People make a mistake when they bury it in the text or have conflicting instructions for the user. The solution is to make the call to action dominant on the page, and make it easy for the user to comply.
Everybody has gone to a site at one time or another to find something that looks like it was created on one of the earliest computers on the market. This makes most people suspicious of the business. They believe that the site is probably representative of the product or service being offered. If you've afraid you are guilty of this, you have to change.
Your website will make a huge difference to your bottom line. You may think the design doesn't matter if the product or service is compelling. That idea has been proven wrong thousands of times over.
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